中国经营报简介

    创刊于1985年的《中国经营报》，在改革开放的各个时期，始终坚持“为改革开放鼓与呼，为市场经济的实践者出谋划策”的办报宗旨，逐步发展成为国内同类报纸当之无愧的领跑者。

服务于中国的商务管理阶层，为读者提供资讯支持、知识支持、智慧支持是《中国经营报》倡导的编辑使命。《中国经营报》的读者多为商务经理人群，他们不仅拥有活跃的个人学习和消费欲望，对企业的经营和采购同时拥有建议甚至决策权。因此，《中国经营报》成为众多跨国公司职员和企业经理人首选经济类资讯获取渠道。

为客户搭建畅达的传播平台，是《中国经营报》广告经营的价值所在。进入新世纪以来，《中国经营报》已经连续位居国内经济类报纸广告营业收入第一的位置。广告传播效果为众多专业市场调查机构的公共数据充分证实。

《中国经营报》的发行依托北京、辐射全国，发行网络遍布全国各主要经济发达城市。总覆盖城市达240余个。经济发达城市的有效发行率明显提高，期平均发行量高达38万份，读者总量达130万人。终端零售、邮局订阅、数据库定向赠阅等高度有效的发行方式，读者群的地域分布合理有序、重点突出。

扩大品牌内涵，构建四位一体的产品组合战略，是新时期《中国经营报》的追求。2003年起，报社推出

“周报＋《商学院》月刊＋图书＋CBCI企业竞争力监测指数”共同构成的产品系列，拉大了报纸与竞争者间的距离，提升了自身市场竞争实力。

我们坚信：中国经营报人秉承“终生学习、智慧经营、达善社会”的企业理念，将不断推出深具价值的信息服务产品回馈社会各界朋友。

China Business - Pacesetter of China's business

Publications in the new century

      Founded in 1985, China Business has always adhered to an editorial policy of "promoting reforms and opening, and helping practitioners of the market economy." It has gradually grown into a pacesetter of business publications in the country.

      The core mission of China Business is to support Chinese business managers with valuable information, new management knowledge and fresh business ideas.Most of China Business's readers are business managerial staff. They are keen to learn new knowledge and active in consumption. They are key decision-makers or advisors in corporate management and company purchases. China Business is the primary source of business information for the senior staff and managers of multinational companies.

      The core value of China Business' advertising services is to build a promotion platform for its clients.Since the beginning of the new century, China Business has remained the largest business publication in China in terms of advertising revenue. Effective feedback of its advertisements has been proven by a large number of independent professional market research institutions.

      The core strength of China Business is its national circulation network.Headquartered in Beijing, the newspaper's circulation network covers all of China's more than 240 major cities. With a total circulation of 380,000 copies per issue reaching 1.3 million readers, China Business has been witnessing sharp rises in subscription and retail sales in the developed cities of the country. The newspaper effectively reaches its target and key readers through highly efficient distribution channels, including retail sales, subscription and complimentary delivery to the high-end readers chosen from its target readership data bank. Its circulation has especially taken into consideration of the regional distribution of its readers.

      The core development strategy of China Business is to expand its brand reputation by venturing into new publications and other information service areas.Since 2003, China Business has launched a series of new products, including the monthly magazine of Business Management Review, books and the China Business Competitiveness Monitor Index (CBCI). These moves have further enhanced China Business' market competitiveness and consolidated its leading position against its competitors.

      Adhering to its corporate credo - "Learning throughout life, managing business with wisdom and rewarding the society" - China Business is determined to continue launching more information service products to repay the support from all walks of life in the society.